In Agency New Business Development, he has a consistent track record of researching, negotiating and delivering accounts and projects valued between £50k and £1m 90% of which have been won without the traditional agency pitch process including;
- An office equipment manufacturer with an annual marketing/advertising spend of £1m
- A global brand in graphic communications with a Pan-European lead generation spend of £500k
- A £200k account to promote a 5* resort on the Algarve
- A £150k Pan-European retail research project for a major global brand in consumer electronics
- A public sector information security organization with a marketing spend of £150k
- A digital printing equipment manufacturer with a budget of £150k
- A global brand computer manufacturer with a divisional lead generation budget of £120k
- A market leading CCTV manufacturer with a DM / lead generation budget of £100k
In Agency Account Direction and Management;
- In the ecommerce security market he has created an integrated DM campaign that within a month of roll out achieved £10 million of annual revenues against a target of £6 million.
- In the digital printing market he has established a lead generation process that has resulted in a three year sales pipeline of hundreds of qualified Pan-European prospects across 14 countries for a £1m sale price global brand product – with the company then delivering ‘Best of Group’ performance in sales revenue (£ Confidential).
- Provided the marketing strategy, branding and an integrated marketing solution to transform a £1.5 million turnover digital printing manufacturer into a £12 million market leader.
"The best marketing agency I have ever worked with."
JERRY DAVIES
Divisional Managing Director
Roland Digital Group
- Provided the in-depth European research, analysis, insight and strategic direction to radically improve the in-store sales policies for a global brand in electronic consumer goods.
- Built the European marketing and sales program to launch a corporate enterprise level software solution on behalf of a global brand resulting in record sales and an mbo.
- Created a Pan-European lead generation program for a 5* resort on the Algarve which resulted in 7 figure above target ROI.
