Having created a very profitable opportunity in the ‘80’s and ‘90’s with the Ace Group, providing blue chip companies with typesetting for Annual Reports on a 3 shift, 24x7 basis, Martin has a proven ability to recognise and capitalise on opportunities.

Since that time, Martin has relished the opportunity to build sales with new technologies and services. He thoroughly enjoys working with ‘young’ companies that require strategic knowledge and expertise to exploit their markets and brings in-depth experience of how to maximise ROI with tactical techniques such as digital personalisation, database profiling and segmentation.


Some examples of where Martin can add value to projects:

• Building a brand and developing innovative concepts that communicate in those vital 3 seconds the precise message to differentiate your product from the competition.
• Managing a telemarketing team to ensure maximum lead generation.
• Directing a research team to find the ‘killer facts’ to find out why a product is not selling.
• Analysing research to provide those vital insights as to why a particular market sector should or should not be targeted.
• Creating and managing a team to produce a Pan-European lead generation campaign for a global brand