"With the rapid growth in the SOHO market, it has been critical for Imation to stand out as a prominent brand in the retail channel, and win the all-important shelf space war. Combining the experience and expertise of Martin Morrissey with the opportunities offered by our sponsorship of the Jordan Grand Prix Formula One Team has enabled us to achieve our goals faster than we could have hoped. I anticipate that the Imation range of products will be featured in 80% of the retail outlets originally targeted in the second year." |
JASON BARNES
Marketing Manager
Imation UK |
"Faced with the challenge of only having a fraction of the marketing budget of our competitors, we regard the branding and marketing consultancy from Martin Morrissey as fundamental cornerstones in the rapid growth of our company. For example, the first presentation using the new image resulted in one of our biggest ever orders.
We have now not only achieved our primary objective of establishing credibility in the market; we are now also the largest installers of display wall systems in the UK.
Martin has provided a long-term partnership based on the highest standards of professionalism and quality." |
ADRIAN GOULD
Business Manager
Harp Visual Communications Solutions |
“We knew we had a very tight budget for all the things we needed to do, yet Martin said: "Just give us a budget and we will work to that." And he did.
His creativity is great to see, and what a pleasure it is to work with a team that are always responsive and enthusiastic.
Martin's work with Sentinel has resulted in success way beyond our expectations."
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ANDRE ARMSTRONG
Marcoms Manager EMEA
Rainbow Technologies |
"When we realised that sooner than expected, we would have our new, exciting high speed photographic laser printer ready in time for one of our major international trade shows - Photokina - we knew we had to act fast. Not missing the opportunity that the show had to offer was so important to the product launch.
That's when we called upon Martin Morrissey's experienced network to save time and act as an extension to our Marketing Department.
We knew our target audience from UK, Germany and France but needed to make sure those people were aware of our product, had complete information and a further incentive to put us on their viewing list at the show. Martin achieved this with an integrated program of activities precisely suited to the limited time we had before the show.
So with sales and interest almost 300% above target, we were extremely happy with the results and it has given us a great head start for our sales targets." |
JANIE GATH
Marketing Manager
Professional Imaging Division Gretag |
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