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Expertise
Direct marketing
With 99% of what is termed ‘Direct Marketing’ being filed immediately in the waste bin, Martin provides a proven methodology for outstanding results. We set our target response rate routinely at 20 or 30%. “The future is one-to-one marketing. We’re moving away from mass mailings to highly targeted, personalized print communications that address the unique needs of an individual. Thanks to SMI we now have the data we need to drive these new communications” . Will Mansfield Marketing Director, Digital Printing Solutions Europe, Africa, Middle East Region Kodak Graphic Solutions & Services Sales Lead Generation Identifying the decision makers who are interested and have the full decision making capability to purchase what you offer can be a time consuming activity. What's more, it does not take advantage of your sales team's professional skill set. To save you time and money, Martin provides a lead generation service that allows your staff to concentrate on the final stage – closing the sale and converting high quality prospects into business.  "The Arrow campaign developed by SMI produced virtually 100% recall in those followed up with telemarketing - I'd call that a direct mail bullseye." Chris Unsworth, International Marketing Director Genuity Europe Integrated marketing With information overload at unprecedented levels for any business decision-maker, differentiating your message from the competition is essential. We have proved that effectiveness can be measured in direct proportion to how well and how creatively a campaign communicates the right message. The ‘progressive multiple hit’ in the prospective customers preferred communication mediums is the key to success. In a busy world of marketing 'noise', we aim for a moment's silence. "There are lots of design and marketing agencies in the market but very few actually take the time to understand our requirements. Martin Morrissey has consistently provided highly creative and cost effective marketing communications, design and sales support for several years, with the 'full service' scope we require. Martin also provides us with in-depth expertise in targeting our markets as well as a long-term partnership in achieving our objectives." JEAN-PAUL COUSIN Director, Sales & Marketing Cerplex Limited Business Development In Agency New Business Development, he has a consistent track record of researching, negotiating and delivering accounts and projects valued between £50k and £1m. 90% of which have been won without the traditional agency pitch process. Project management Most projects are a complex matrix of specialised teams, disciplines and technologies. Martin has over 30 years experience in project managing Pan-European marketing campaigns for global brands. In that time, he has gained invaluable experience in how to overcome the type of pitfalls and challenges which can all too easily compromise a campaign.  Key suppliers going bust. Budgets slashed. Client management changing. Products becoming redundant. Cultural objections. Often, many or all of these challenges happening together. Printing, graphic and digital technologies From his early training in print buying, Martin enjoyed researching new printing technologies and this led to the formation of the Ace Group and its success as an award winning producer of Annual Reports. Then, from regularly investing 6 figure amounts in the latest technology, Martin was able to successfully use his experience in both marketing and printing technology to provide specialist marketing support to printing and graphic technology manufacturers all over Europe, resulting in a consistent track record of successful campaigns for a wide variety of products. More recently with the advance of digital printing, Martin has in-depth successful experience with high volume production digital printing and personalisation, wide format, office solutions and digital publishing. Team management From recruiting and managing 30 staff with the Ace Group to being a Board Director of a 120 person Agency. From sourcing and managing a multilingual network of specialist partners under the SMI umbrella, to being embedded with the marketing and sales team of a global brand, Martin has the ability to motivate virtual teams to deliver peak performance from both an agency and client perspective. Telemarketing Martin has extensive practical experience in directing and managing telemarketing on a Pan-European, multilingual basis. Telemarketing plays an important role in many phases of direct marketing and research, including data cleaning, qualifying and lead generation. Database compilation Database sourcing & management skills are rare. For Martin and his team at SMI, they are core. Database list sourcing can be very time consuming and frustrating. Even when you feel you have found the best available, the data is rarely 'as advertised' when it is finally in use. Martin has over 30 years of experience in database updating, analysing, sourcing and developing. This combined with in-depth experience across diverse markets, and you can see why we are so well placed to advise on a marketing database purchase (or to purchase it on behalf of a client) with minimum risk and maximum return on investment.  Once we have established, in collaboration with our clients, the profiles of top targets, we usually select the best information from a client's existing sales database (if it is available) and enhance it with highly targeted lists from sources all over Europe. Obviously, without an extremely targeted and up-to-date sales database of targets, marketing spend will be wasted. That is why Martin provides a 'micro targeting system' for business databases and telemarketing services to ensure the highest possible levels of cost effectiveness for your business leads database. “In our business, accurate marketing data is a must. Without it we’re relegated to one-size-fits-all mass mailings. With it we understand our customers’ needs and can target campaigns to the unique aspects of a market segment, or even each and every individual customer. SMI did a masterful job of working with our local sales directors – from Johannesburg to Stockholm – to compile, clean, and fortify the various data sources we had into a powerful new regional marketing database. There is no doubt in my mind that SMI’s work is contributing to our success.” Will Mansfield Marketing Director, Digital Printing Solutions Europe, Africa, Middle East Region Kodak Graphic Solutions & Services |
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