During the development of a new product or service, with so many challenges to overcome, it is very easy to get bogged down in the minutiae of a product and its market.


One of the main benefits Martin can offer is an ‘outside look in’ to provide strategic marketing consultancy.

• Thinking ‘outside the box’ to bring fresh ideas to the table and open new directions.
• To offer an unbiased sounding board, disseminate often conflicting sources of information and make focused recommendations.
• Assess, evaluate, prioritise and make recommendations to overcome corporate and brand challenges
• To spark invaluable insights and perceptions from you which utilise the product / market knowledge gained to date.
• Combine those points with Martin’s specialist marketing experience in a wide range of products, services, technologies and cultures.
• And most of all, to help provide overall strategic direction and ensure that it is based upon customer focused intelligence.

“Having tangible results so quickly gave me confidence from the start.
SMI promised to take the gamble out of our marketing budget,
and they have been true to their word."

Brad Marr,
General Manager,
Pine Cliffs Vacation Club