Creating and implementing a direct marketing campaign to launch Verint’s new digital CCTV solution to the Education, Retail, Corporate and Public Sector markets
“Verint uses many mediums for contacting its prospects, using personalized print was new for us last year and worked well for us. Having a very targeted message for a targeted segment of prospects is one thing, but to have the personal information placed in the mailer in a high quality fashion worked incredibly well. We saw good conversions from cold enquiries to people who were interested in the solutions and propositions we offer. For the right message and audience I would have no hesitation in using personalized printing – as long as the quality was as good as the ones we saw from SMI”
Robert Wint
Marketing Director, EMEA
Verint Systems
