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Case Studies
Opening up a new sales channel for Pentax
     
Project Title:   Opening up a new sales channel for Pentax
     
  Pentax had never previously sold their digital cameras anywhere other than through the High Street. We opened up a new route to market by creating ‘Pentax Direct’.

Aimed at specific consumer market sectors, we created the strategy to offer
a camera package through carefully researched magazine ads and a specially built web site.

"Whilst they worked on a relevant media plan, Martin's copywriting and creative
teams provided a series of advertisement ideas which creatively combined both
the branding and commercial objectives within budget and to our satisfaction.
As a result Martin successfully assisted Pentax in the implementation of “Pentax
Direct” a new channel of distribution for our brand and its products.
"
    Chris Booth,
Special Account Manager,
Pentax UK Ltd
Contact: Martin Morrissey,
Ringwood, Hampshire BH24 2BD, UK
t +44 (0) 1425 489260 | e martinmorrissey49@googlemail.com | Site Map