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Opening up a new sales channel for Pentax |
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Pentax had never previously sold their digital cameras anywhere other than through the High Street. We opened up a new route to market by creating ‘Pentax Direct’.
Aimed at specific consumer market sectors, we created the strategy to offer
a camera package through carefully researched magazine ads and a specially built web site.
"Whilst they worked on a relevant media plan, SMI’s copywriting and creative
teams provided a series of advertisement ideas which creatively combined both
the branding and commercial objectives within budget and to our satisfaction.
As a result SMI successfully assisted Pentax in the implementation of “Pentax
Direct” a new channel of distribution for our brand and its products." |
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Chris Booth,
Special Account Manager,
Pentax UK Ltd |
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