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Ferrania Imaging Technologies (until recently part of the Imation Group) specialises in manufacturing colour film, single-use cameras, photo-quality ink jet paper and special purpose film. To help with the launch of a new range of ink jet papers and films at European shows, Ferrania asked SMI to create an image for the range that would raise awareness, fast.
In a very short space of time, SMI had to research the market, create a brand image, design and build and exhibition stand and produce all the required supporting material.
From the research it became evident that the sales team would benefit most from a series of flexible, portable systems that could be expanded as required. We therefore developed a selection of 'pop-up' exhibition stands, and combined them with a high-impact branding style created using 3D imaging. We carried the style theme through to a selection of product-focused literature.
Ferrania were delighted at the positive comments the attention-grabbing stand generated - as well as all the new customers it brought in! |
