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Pine Cliffs Vacation Club European Lead Generation |
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Pine Cliffs vacation Club on the Algarve had successfully sold all its 5* accommodation during school holiday periods. However, sales for the rest of the year were not on target. How could SMI turn this around? |
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Research the market and uncover why sales were not on target. Create a new brand that matched customer expectations. |
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Our research discovered some fundamental changes were needed in both targeting and the message.
SMI created a new Pan-European brand and lead generation campaign which addressed the problems and rolled out the high quality package to its discerning targets. |
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"Having tangible results so quickly gave me confidence from the start.
SMI promised to take the gamble out of our marketing budget,
and they have been true to their word." |
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Brad Marr
General Manager
Pine Cliffs Vacation Club |
