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Pine Cliffs Vacation Club European Lead Generation |
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Pine Cliffs vacation Club on the Algarve had successfully sold all its 5* accommodation during school holiday periods. However, sales for the rest of the year were not on target. How could Martin and his team turn this around? |
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Research the market and uncover why sales were not on target. Create a new brand that matched customer expectations. |
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Our research discovered some fundamental changes were needed in both targeting and the message.
Martin created a new Pan-European brand and lead generation campaign which addressed the problems and rolled out the high quality package to its discerning targets. |
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"Having tangible results so quickly gave me confidence from the start.
Martin promised to take the gamble out of our marketing budget,
and he has been been true to his word." |
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Brad Marr
General Manager
Pine Cliffs Vacation Club |
